A Decade of Confidence, Care, and Connection
Helping you look good, feel good, and live well since 2015.
Rooted in Care. Evolving with You.
Vega Vitality was founded in Boston’s Back Bay on April 8, 2015, by Ashley Hilmes, NP, who transitioned from the ICU at Massachusetts General Hospital to create a space for care beyond crisis. What began as a Medspa focused on aesthetics quickly grew into a multidimensional wellness practice—because true vitality requires more than skin-deep solutions.
Over the past decade, Vega has evolved alongside its patients, expanding services to include injectables, facials, body treatments, and lasers, as well as holistic wellness, internal medicine, weight management, and advanced medical technologies.
Our approach blends the clinical with the emotional: we care for how you look, but also how you feel, function, and connect with yourself. Today, Vega is more than a Medspa— we are a community dedicated to confidence, vitality, and whole-body wellness.
Mission Statement
Brand Philosophy
01. The Name “Vega”
One of the brightest stars in the sky, Vega represents guidance, vitality, and staying true to your path—values that anchor everything we do.
02. Our Commitment
We believe in community and trust. From our team to our patients, every relationship at Vega is built on genuine care and connection.
03. Our Promise
To help you slow aging, enhance confidence, and live with vitality, so you can feel good, look great, and live well.
04. Optimism
We focus on potential, helping our patients see the best version of themselves. We compassionately listen to your aesthetic and wellness concerns and offer customized treatment solutions to best suit your lifestyle.
05. Honesty
With us, you’ll always get an honest recommendation, not a pushy sales tactic. Our practitioners will thoughtfully listen to you and help you achieve your aesthetic and wellness goals, with a focus on safely enhancing your natural health and appearance. We do not operate on commission, so we’re fully invested in your health and happiness.
06. Energy
We are passionate about enhancing your vitality and appearance to give you the confidence to show up in your life. We want to help our patients put their best energy out into the world.
07. Inclusion
We are committed to fostering a safe, welcoming environment where trust, integrity, and ethical practices are at the core of everything we do. We educate our patients, empowering you to invest in yourself and embark on a transformative journey towards a more fulfilled and vibrant life.
09. Safety
Safety is a core brand value at Vega Vitality, underpinning every aspect of our operations to ensure our cherished patients’ health, well-being, and peace of mind.
10. Our Impact
In 10 years, Vega has grown from a single Boston practice into a trusted, multi-state brand known for combining innovation with individualized care.
Stats Block
Growth Journey
10 Years of Growth. Just Getting Started.
Ownership Spotlight
Meet Our Owners
At Vega, leadership is both clinical and personal. Our owners combine medical expertise, entrepreneurial vision, and a deep passion for helping people feel their best.
Ashley Hilmes, NP
Founder & Clinical Visionary
Former ICU nurse turned entrepreneur, Ashley built Vega from the ground up with a mission to bring confidence and vitality to every patient. She continues to shape Vega’s future with her expertise in aesthetics, functional medicine, and whole-body health.
Andrew Donohoe, MD
Medical Partner
A physician leader and longtime friend of Ashley’s family, Dr. Donohoe partnered with Vega to expand its footprint into North Carolina. He brings a commitment to innovation, safety, and patient-centered care.
Celebrating 10 Years. Focused on the Future.
Thank you for being part of the Vega community. We are honored to guide you on your journey to confidence and vitality.